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Green Building: Evaluating Adoption Drivers, Consumer Perceptions, and Sustainability Outcomes in the Built Environment

Abstract

This study investigates the adoption and impact of green building practices, emphasizing certifications (e.g., LEED, BREEAM), consumer demand, and lifecycle sustainability. Using a mixed-methods approach—including surveys of 400 homeowners/renters, interviews with architects/developers, and case studies of certified buildings—we identify key drivers (energy savings, health benefits) and barriers (cost, lack of awareness). Results show that 62% of consumers prioritize energy efficiency, yet only 28% are willing to pay a premium for green-certified homes. Policy recommendations for incentivizing adoption and improving public awareness are proposed.

✅ Energy efficiency

✅ Renewable materials

✅ Water conservation

✅ Indoor environmental quality

Key Themes

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📌Environmental Impact

Green buildings reduce energy use by 30–50% (IPCC, 2023).

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📌 Economic Barriers

High upfront costs vs. long-term savings (Kibert, 2016).

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📌 Health & Productivity

Better air quality improves productivity by 8–11% (MacNaughton et al., 2017).

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📌 Policy Drivers

Government incentives like California’s Title 24 and tax rebates (Zhang et al., 2020).

Quantitative Findings

Consumers Recognize LEED Certification
0 %
but only 18% understand its criteria.
0 %

📌 Top adoption drivers

Prioritize Energy Savings
0 %
Cite Health Benefits
0 %
Consider Resale Value
0 %

Certifications

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Bureau of Energy Efficiency (BEE)

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Ministry of Power

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Indian Green Building Council (IGBC)